7 Must-Know Tips to Get Visitors to Stay Longer on Your Website.
As online business owners, we all want to convert maximum visitors into final consumers. Unfortunately, not everyone gets success in it.
We work hard to drive traffic toward our website. But, this is not enough. Making the visitors stick around and consume the complete content is essential. More time spent on the website results in more engagement and more conversions.
Successful marketers use various tactics to increase this engagement time. We can also use these strategies to let our visitors stay longer on the site.
Wondering what they are? Read below to find out:
1. Provide Meaningful Content
The online world is full of information. Why should people choose you when other sites also provide the same material?
Think smartly and try to stand out with unique content. However, knowing your audience is essential. Work on topics they want to learn, research their problems, and see how your content can resolve them.
Here are a few tips:
Do extensive research from journal articles, blogs, and Google books.
Give real-life examples to explain the concept.
Explain every technical data in simple and easy-to-understand language.
Select a tone of voice as per your audience’s style.
Use vocabulary according to the educational level of your readers.
Share recent studies, and don’t forget to cite them.
2. Consider a Website Redesign
Even if your content is valuable, a poor web design can spoil it. We all know people see before they read. If their first glance at a website is unimpressive, they will leave without reading the content.
Like a book cover, website design plays a vital role in creating an image of the brand. Have a look at your site and see which elements need an upgrade. You can also get in touch with a professional website designing company.
When seeking help from a web designer, never forget to communicate the following points:
Target audience
Current bounce rate
Brand’s mission
Complains about user experience
An expert designer will analyse the site, document the findings, and give recommendations.
Communicating about the target audience to the web designer help in picking the right style and colours. For instance, white is a sign of dismay in some cultures, while others consider it a symbol of happiness and peace.
Web designers may change the colour scheme, font, images, and layout. Flashy colours are not an ideal choice. Go for colours that complement the background and make the text easy to read. Likewise, choose an appropriate font size. Too small font size can frustrate the readers.
3. Increase Engagement Through Visual Content
Visuals have the power to boost engagement. You can use several forms of visual content like images, videos, infographics, screenshots, etc., to fill in the visual gap in your content. Since people don’t like reading lengthy paragraphs, visuals keep them engaged for a long.
Here are some standard visual formats:
Create Videos And Get Images
Create short, explainer videos or hire a professional video producer to design one for your brand. The videos will help the audience understand your product/services better and enhance engagement.
Likewise, you can capture original images of your product or services to build reliability around your business. However, taking high-quality pictures is not everyone’s cup of tea. And hiring a photographer is expensive.
Thankfully, stock images are available online. The paid stock images are good in quality and can be customised too. Search online, and you will find many reliable sites offering premium-quality stock images.
Share Screenshots
People love knowing tricks and shortcuts. Learning them becomes easier when you share a screenshot. For instance, if you are creating content on MS Excel, you can add screenshots to display the result of each step. Looking at the screenshots will make the user understand better rather than just reading text.
Apart from it, screenshots build credibility. They tell about your implementation of the same method. Since you are displaying the results of what you are suggesting, users get convinced to read the content in detail. Therefore, add screenshots to help build trust and make the information easy to understand.
Add Infographics and Gifographics
Infographics include pie charts, bar graphs, flow charts, etc. They help explain complex information. Rather than reading detailed statistics, users can get an idea about the data at a glance with the help of infographics.
Gifographics is an advanced and humorous form of infographics. Also known as GIFs, this visual display of data also includes animation. The moving picture creates interest and encourages users to learn more about your brand.
Additionally, it helps in making your brand viral. Many people share GIFs on social media pages. Thus, you can get more traffic and more conversions.
4. Increase Your Website’s Speed
People expect a site to load quickly. Most visitors don’t even wait for the browser to complete loading the page. If they observe a delay, they simply switch back. Therefore, work on increasing the site’s speed.
Here are a few tips:
Optimise Images
You cannot just take any picture and add it to your site. Instead, it is essential to examine and modify the size of the image you are using. This is because large photos take more space and increase the loading time. You can use image compressing tools and compress images to reduce size without compromising quality.
Use a CDN System
Using CDN is another common tactic for boosting speed. This Content Delivery Network system has servers in various geographical locations. It speeds up the content delivery by sending content as per the nearest server location.
Don’t Use Unnecessary Plugins
When you use a lot of plugins, your site will require more resources to run them. As the business grows, our requirement for plugins increases. However, we forget to uninstall the old plugins. This way, the total number of plugins increases and affects the site’s speed.
Use Browser Caching
If multiple users visit the page simultaneously, the server response becomes slow. You can store the latest version of your site and present it to the user through caching until a site updates.
You can go through this guide that tells you the process of enabling browser caching and using a Caching Checker Tool.
5. Earn Credibility
When people visit a site, they analyse if they can trust the brand or not. None of us prefer spending the hard-earned money on something that doesn’t look reliable. Therefore, brands work hard to gain this confidence.
It is the level of trust that helps in maintaining a loyal clientele. Otherwise, consumers are no short of options. Many other websites are available for them. But, once they develop trust, they won’t consider other options.
Here is how you can earn trust:
Share Real People Photos
Instead of just sharing the product’s image, try to share pictures of your staff. Let people know about your team and business culture. It will build transparency, and people will realise how many people work together for a single product.
Besides this, it adds a “human touch” to your brand, essential for developing an emotional attachment. Thus, prospects become more curious about the brand and stay longer.
Add Testimonials
Many people won’t trust what you say until they read testimonials from others who have invested in your brand. Some of them directly read the testimonials before reading the product’s description. If the testimonials look satisfactory, they go back to the product details and check the features. Thus, testimonials are a great source of building trust.
Display Social Work
Today, more and more brands are working hard to develop goodwill. They actively participate in social work and share it on their website. People love supporting such brands. Therefore, they read more about them and easily convert into the final consumer.
7. Create Special Offers for Abandoning Visitors
Do you know about the exit-intent pop-ups? These are special offers made to visitors who are leaving the site without converting. Thanks to the growing technology, we can now track the consumer’s movement and display a pop-up to encourage them to stay longer.
Through these pop-ups, you can offer coupons like percentage discounts, buy one get one free offer, free memberships, etc. These coupons successfully hold the visitors who were otherwise likely to leave the site.
After looking at these offers, prospects may be inclined to spend more time on the website, which increases the probability of converting.
Several plugins are available for creating such coupons within minutes. You can try HubSpot, Sumo, Hello Bar, Optimonk, etc.
8. Add Relevant Internal Links
Internal linking refers to the link of your web page on another web page of the same site. In simple words, it connects the pages of your site with each other. When a reader goes through a single page of your site, the internal link can let the visitor know more about you. Don’t miss this chance.
But make sure to add relevant internal links. For instance, if you are talking about adding images to your site, you can add a link to a post regarding image editing tools. In short, these internal links should add value to your content.
Wrapping It Up
All in all, implementing tactics to boost visitor time on our website is mandatory. Fortunately, these tactics work well and increase conversions. But consistency is the key to success.
So, think no further! Start using all these tips from today and grow your business like never before! Good luck!
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